The OIX can generate more value for a publisher on any given ad slot. Homepages, subpages, blogs, email - any page can see increased income.

1. Publishers tag their sites and price their ad slots.

2. Advertisers build OIX campaigns precisely targeting specific consumer browsing behaviour using customised behavioural channels.

3. An Internet user is matched to relevant channels as they browse the web.

4. When a user visits a participating publisher's page, the OIX checks to see if a campaign can deliver the publisher's price for that existing ad slot. If yes, an OIX ad is served and the publisher earns the price for that ad slot.

5. Of course, if no OIX campaign can deliver the publisher's price for that ad slot, the publisher's default ad will serve.

The result is an ad that is more relevant to the site visitor, and generates more revenue for the publisher. The OIX ensures that the right ad is served to the right user at the right time, maximising yield and sell-through for publishers.

Inventory Extension

Publishers can create proprietary channels in the OIX to leverage their unique audience knowledge. These channels enable their advertisers to target the publishers' users outside of the publisher's site - a new revenue stream at no additional cost.

Contact us to learn more.