More Value from Every Page

While online advertising revenues continue to grow, publishers aren't monetising all of their inventory as effectively as possible.

The OIX combines anonymised ISP data with sophisticated targeting and ad serving technology to match users to relevant ad campaigns. For publishers, this potentially creates the most, and most valuable, advertising opportunities from their unique users.

By maximising value from each user, the OIX gives participating publishers and networks the chance to earn more on every impression.

Publishers partner with the OIX to:

• Ensure that the most relevant and valuable ad is served, every time, maximising yield
• Upgrade all ad slots to potentially high-value inventory - there's only upside, no downside
• Leverage your current advertiser relationships to reach your unique users on any OIX partner site, using an OIX channel built with your audience profile
• Serve ads with a higher level of user privacy and anonymity. The OIX doesn't store personally-identifiable information, doesn't store IP addresses or retain browsing histories.

Getting Started

In the OIX, you decide:

• Which pages or inventory to include.
• What price you will accept campaigns for each item of inventory. If a campaign doesn't meet your price, your default ad will serve. This gives you a one-way revenue upside.
• Which advertising campaigns and creative types you accept.

To join the OIX, just contact us.

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