The Open Internet Exchange (OIX) is revolutionising the online advertising industry. Its innovative platform and key partnerships — with advertisers, agencies, publishers and ad networks and ISPs — create value and opportunity throughout the digital advertising ecosystem. The OIX is powered by Phorm's proprietary ad serving technology, which uses anonymised ISP data to serve the right ad to the right user at the right time — the right number of times.

What makes the OIX truly groundbreaking is that it takes consumer privacy to a new level. The system was designed not to be able to store any personally identifiable information or IP addresses and it can't retain information on user browsing behaviour. So the OIX never knows — and can't record — who's browsing, or where they've browsed.

As an open platform, everyone can work with the OIX and make online advertising more relevant, rewarding and valuable.