1. Advertisers or their agencies simply log in and create their campaign using the simple, intuitive OIX interface.

   To target the precise audience for the campaign, advertisers can:

   • Use one of hundreds of pre-set basic behavioural channels
   • Combine or modify basic channels into an unlimited number of behavioural expressions
   • Create custom channels using any combination of contextual page keywords, search terms and URLs

2. Ad channels are then matched to relevant, anonymous users as they browse.

   For example, keywords "Paris" and "Eurostar" associate the behaviour with the "French Travel" advertising channel. Ads for French hotels can then be served while the user is browsing. No record of where they browsed is ever kept.

3. When a user browses to an OIX website, the OIX places the most valuable ad that meets the publisher's price into the ad slot.

4. If no OIX campaign can deliver the publisher's price for that ad slot, the publisher's default ad will serve.

So, for the first time, the OIX means advertisers can buy large, yet highly specific audience segments in real time - narrowcasting as well as broadcasting.

Contact us to learn more.