Advantages for Advertising Agencies

Online advertising's enormous growth has come amid difficulty reaching target audiences. This has led to heavy inflation in rates for popular keywords and contextually targeted display inventory.

The OIX enables agencies to target their most valuable consumer segments with greater precision, resulting in higher campaign ROI and less media waste.

The OIX combines behavioural web-usage information direct from ISPs with sophisticated targeting and ad serving technology to match users to relevant ad campaigns. For agencies, this results in a far deeper understanding of user interests and the ability to target ads to an unprecedented level of precision.

How it works

Anonymised data from ISPs combined with patent-pending Phorm ad serving technology, allows the OIX to give agencies the ability to create the most finely-tuned advertising categories and target their display advertising by keywords and URLs, just like a search campaign.

In this way, agencies will be able to define their OIX targeting around any behaviour that can be defined on the Internet.

For example, agencies for Travel advertisers will be able to target messages to anyone seeing the keywords "Paris holiday" either as a search or inside the text of any page with timing of three times in an hour. The OIX will match that campaign to users as they browse, and offer to deliver those highly-relevant ads on OIX participating websites and ad networks whenever those users go to those sites.

Agencies use the OIX for:

• Higher ROI from precisely segmented and targeted campaigns.
• Controllable reach with no cross-site audience duplication and minimal waste.
• Agency-defined targeting. Agencies create customised channels using behavioural keywords - keywords derived from searches, URLs, and contextual analysis of pages visited, with recency and frequency.
• Strong privacy upside. Consumer privacy is 100% protected - no personally-identifiable information is gathered, no URLs or search terms are stored.

Getting Started

In the OIX, you set up your campaign as you would in any ad server, and then choose which channels to use or which keywords and URLs you want, to define your target audience. The OIX does the rest.

To join the OIX, just contact us.

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