|
Phorm (AIM: PHRM, PHRX) is an innovative digital technology company that designed and built the infrastructure and technology that power the Open Internet Exchange (OIX).
Phorm created the OIX to provide better audience segmenting techniques for advertising while fully protecting user privacy and anonymity. The launch of the OIX follows years of customer research and technological development to build solutions that set a new "gold standard" in the safe collection and use of data for online advertising.
Phorm also created Webwise,
a new feature designed to make the internet safer and more relevant
to internet users. Webwise is offered free of charge to participating
ISP partner customers and includes enhanced protection against
online fraud and relevant advertising features. The OIX provides
the relevant advertising component of Webwise.
Phorm's mission and vision has brought together a world-class
engineering team, management and board members from leading positions
in the world's strongest technology, media and telecoms brands.
For more information about Phorm, please contact us or see www.phorm.com.
|